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EL PRIMERO

1969. Man walks on the moon; the Arpanet project – the ancestor of the Internet – is launched; Concorde takes off and defies the sound barrier; while hundreds of thousands of people flock to the Woodstock festival.

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Rolex the Submariner 

In September 1953, Rolex let the World know – in a spectacular way – that they were able to produce a diver’s watch. Auguste Piccard dove 3131,8 meters in the Ocean with his Bathyscaphe deep-diving submarine. 

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Time Keeper

TAG Heuer announced today that the Luxury Swiss watch brand recognized for breaking the boundaries in traditional watchmaking with its prestigious sports watches and chronographs, has been named the official timekeeper and timepiece of the Bank of America Chicago Marathon.

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Thinnest Self-Winding Perpetual Calendar 

As with all industries, the watchmaking world is subject to trends. One that we’re not unhappy to see resurfacing is ultra-thin watches. 

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